Opus invited to assist in updating MRII online course
Opus has been asked to provide a case study on sampling for the upcoming release of the updated MRII (Marketing Research Institute International) online course entitled, Principles of Pharmaceutical Marketing Research. Over the years, the course has improved research quality by educating a significant number of marketing researchers worldwide.
Once again, Opus selected as Agency of Record!
For a second consecutive year, Opus is honored to have been selected by one of the top 10 pharmaceutical companies in the world as the market research Strategic Partner for a compound in late stage development.
Opus actively involved in planning for QRCA GP's inaugural Inspiration Summit
Opus' President and CEO, Terri Maciolek, has partnered with several other QRCs in the greater Philadelphia area to originate and establish a "day of learning" for qualitative practitioners. The mini-conference, entitled the 2012 Inspiration Summit, will be held in early May.
Opus Marketing Research launches its new website. Take a look around and read what we're all about!
Irene Lang joins Opus
Irene Lang, MBA, joins Opus as Senior Consultant. Irene brings to the company many years of primary market research experience, much of which involved quantitative and qualitative research in the healthcare and pharmaceutical sectors. Irene is an amazing moderator and analyst. We are excited about having her join our team!
Opus selected as Agency of Record
Opus Marketing Research is honored and thrilled to have been selected the market research Agency of Record for a late Phase III compound for one of the top 10 pharmaceutical companies in the world.
Opus receives WBENC certification
The Women's Business Enterprise National Council (WBENC) has determined that Opus Marketing Research meets the requirements for certification. WBENC certification is a nationally-recognized verification of being a woman-owned business as accepted by Fortune 500 companies' diversity initiatives.
Opus' CEO invited to present at ESOMAR's 2010 Healthcare Conference
Terri Maciolek, Ph.D. has been invited to conduct the interactive Masterclass at ESOMAR's Global Healthcare 2010 conference entitled "Best Practices in Conducting Online Surveys with Physicians". The session will provide client and agency attendees with a sense of what to be mindful of, what to avoid, and what to proactively do to maximize the quality of data generated from physicians when using an online survey data collection method.
Terri Maciolek publishes a series of articles about maintaining data integrity in online surveys
Terri Maciolek, Ph.D. co-authors with Jeff Palish (Epocrates Inc.) a series of articles in Quirk's entitled "Faster than a Speeding Survey". The articles explore the critical issues surrounding the preservation of data integrity generated from online research with physicians. These insightful articles discuss the perspectives of both the researcher and respondent.