Quantitative Research

Our quantitative methods include univariate and a spectrum of multivariate techniques (MDS, LCA, conjoint/choice, MaxDiff) with data collected by various mediums including online, face-to-face, and CATI. We strongly believe that the methods and techniques employed are dictated by the questions at hand.

Contact us directly to discuss how Opus can design and execute the most appropriate quantitative study for you and your team.

Qualitative Research (click on link)

Hybrid Research (click on link)